Leading Italian jewelry retail group.
Founded in 1988, Gruppo Stroili is a leading jewelry chain in Italy with over 360 directly operated stores in shopping and city centres. The company was created through the merger of two family-owned market leaders, Stroili Oro and Franco Gioielli. The company’s core business is fashion jewelry, with 70% of sales realized through its own brands. Its stores sell bracelets, earrings, necklaces, and rings, watches; gold, silver, costume jewelry, etc. The group markets its products under two brands: Stroili Oro for contemporary jewelry and Franco Gioielli for more affordable jewelry.